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White Paper: Actionable Social Analytics for 2012: 

This white paper delivers a comprehensive definition of social analytics and a new framework for how to drive actionable social analytics to increase marketing and sales effectiveness. We start by defining the discipline and follow with by a step-by-step approach to managing social analytics as a key business asset for the enterprise.


  • Social Analytics Framework for Marketing and Sales Effectiveness
  • Learning from External Data
  • Monitoring for Sales Opportunities

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