book    

Creating an effective social media strategy is as much about what to do as what not to do. Before you jump in, it is important to develop guidelines to not only help you understand the current landscape but to help shape it.

Most importantly, keep in mind that social media is about conversation and in many ways reflects the same basic tenants of traditional PR strategy and outreach. From identifying spokespeople to researching targets and outlets to knowing when and when not to engage, this paper will help you learn how to build a successful social media strategy for your company that helps you enhance your PR campaigns by leveraging these powerful new channels.

Read this free report

White Paper - The Dos and Donts of Creating an Effective Social Media Strategy

Your Information is 100% Secure And Will Never Be Shared With Anyone.