Social Media and Emerging Marketing:

Adobe Digital Publishing Suite and Custom App Development

    This paper compares some of the issues to consider when evaluating app production platform like Digital Publishing Suite, versus custom app development. ...Read Now

The 5 Rules of Real-Time Marketing

    Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd. ...Read Now

Publish or Perish: Brands as Publishers

    Storytelling has been around forever, but businesses today need to capitalize on a variety of new tools to tell their brand stories in the most compelling ways possible. ...Read Now

How Little Screens are Shifting the Learning Experience

    85% of us would rather give up water than mobile apps! We all know it—digital screens have officially invaded our lives. They have grown in popularity, enhancing our personal and professional lives, which includes the learning space. Do they re ...Read Now

Social Marketing in an Online Community: An Expert Guide from Leading Brands

    Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimatel ...Read Now

Online Community Design Lessons from Leading Brands

    Online communities help customers connect with their peers and your brand in a more meaningful and measurable way than is possible with social networks like Facebook, Twitter and Pinterest. ...Read Now

Transforming Brands into Media Outlets

    Download this whitepaper for an in-depth look at how businesses must incorporate video into marketing communications and distribute multimedia content across social platforms. ...Read Now

Branding Value of Page 1

    Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals. ...Read Now

Business Intelligence:

Make Business Travel Less Expensive and Easier to Manage

    Egencia launched a revolution in corporate travel nearly a decade ago by empowering customers with powerful technology. Find out more now! ...Read Now

Charting a Better Course For Your Business: Eight Rules For Investing in a New Accounting System

    A good financial and accounting system should propel your business forward. It should give you the specific insights you need to spot the storms ahead ...Read Now

Top 5 HR Compliance Concerns for Small Business

    Top 5 HR Compliance Concerns for Small Business ...Read Now

How to Run Your Business from the Cloud

    A short whitepaper about how small businesses can run their business from the cloud. ...Read Now

Cloud Computing:

Visions of My Datacenter Virtualized

    Although many small- and mid-size businesses have not yet invested in server virtualization, they are actually limiting themselves from dramatic total ...Read Now

The Dynamic Nature of Virtualization Security

    The need for real-time vulnerability management and risk assessment ...Read Now

The Contact Center in the Cloud Offers Users More Control

    Richard Snow at Ventana Research and Jason Alley of Interactive Intelligence provide insight into the issue of control for those considering moving th ...Read Now

Assuring the Performance of Cloud-Based Applications

    Does your network bandwidth usage align with business goals? This white paper highlights the challenges of ensuring SaaS application access and perfor ...Read Now